Branding your small business

Posted on October 16, 2017 by esb444

A lot of new small business owners often think that branding is something only for large companies. They also believe that it costs a lot. The truth is that anyone can build a brand once they know how.

Most business owners will brand their company. A website, logo, letterhead and so on can all help. But there are several other key elements to branding which can really boost your business.

Branding can also be in relation to a person, especially one who wants to be seen as an expert. Oprah, Emeril and Dr. Oz are all examples of people who have strategically built their own brands.

If you want to get more traffic, sales, profits, and the kind of instant recognition that comes with top brands like Nike, Coke, and so on, it’s time to starting focusing on branding your business.

Learn more: Secrets to growing a strong brand

Going wild for pumpkin

Posted on October 15, 2017 by esb444

Nothing says the autumn, harvest time, and the holidays quite like a pumpkin. We’ve all been out picking and the pumpkin crop this year has been outstanding.

Pumpkin is tasty, filling and versatile. It can be served sweet or savory. It’s also packed with fiber, to help you feel fuller for longer, making it a perfect diet food as long as you don’t smother it in brown sugar.

Pumpkins can also be the centerpiece of holiday celebrations, literally. A carved or painted pumpkin is perfect for Halloween. Even a plain pumpkin is festive.

Pumpkins are also a great decorating theme even if you are not using a real one. For recipes, decorating and activities based around the incredible, edible pumpkin, check out these two titles:

Halloween Pumpkin Recipes and Activities on a Budget

Thanksgiving and Harvest Pumpkin Recipes and Activities

Ready for the holiday selling season?

Posted on October 14, 2017 by esb444

Smart retailers are already counting down to Christmas and the other end of year holidays, and the huge profits to be had. If you haven’t already got all your marketing ducks in a row, try Countdown to Christmas Profits and finish your year strongly, with plenty of holiday-related sales and profits.

Halloween Spotlight

Posted on October 12, 2017 by esb444

Halloween is one of our favorite times of year at Eternal Spiral Books. Living in the Northern hemisphere means cooler weather, leaves changing, shorter days, longer nights, and spooky fun. If you’re looking for great ways to celebrate Halloween this year, check out our Halloween Spotlight. Discover recipes, costume ideas, free memes and more. You’re sure to have a great holiday without breaking the bank.